Journal

things to know about hemp denim

things to know about hemp denim

hi, hello. it’s me, your very first pair of hemp-based denim. i know, i look and feel like all-cotton denim, but i am a unique and mysterious unicorn. okay, perhaps “unicorn” is too far, however, there are some fun facts to help you get to know your new hemp-based denim. again, maybe “fun facts” is stretching it (fabric pun intended), but they’re facts nonetheless. let’s jump on in! ▵hemp is lighter, yet more durable▵ you’ll notice the fabric feels lighter than all-cotton denim, which might lead you to worry about the lifespan of your jeans. the cool thing about hemp...

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the last straw: the true cost of plastic straws

the last straw: the true cost of plastic straws

how did something so small become such a big deal? remember when we were kids and straws were just an additional source of amusement, blowing bubbles in your drink and opening your juice boxes with ‘em? however, while we grow up and these memories fade, the plastic straws stay as they were. somewhat stuck in time. think about it, the straw you drank your sunrype fruit punch with when you were 10 years old is sitting in a landfill or floating in the ocean somewhere, completely untouched by time. and no, we don’t need to know how old you are...

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why we choose hemp

why we choose hemp

oh, hey there. welcome to our journal. we figured it's important to let ya in on why we love our main textile: hemp. the main motivation to create a denim with over 50% hemp was to drastically reduce the environmental impact from traditional jeans. then, along the way, we discovered hemp isn’t only a more sustainable choice, but a pretty dynamic and extraordinary plant altogether! but we’re getting ahead of ourselves. to keep things simple, let’s break down some of the key reasons we’re gettin’ hempy with it (na na na na na na na nana), and we’ll do our best not...

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